MODULE 1 – Defining Your Brand 

• What do you do: Your why? Your how?

• Target audience profile

• Brand promise, brand slogan & brand story

• Brand personality & tone of voice

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STEP 1 – Defining Your Brand Foundation

During this week, we define, together with you:

• What do you do? Your Why? Your How?

• Target Audience Profile

• Brand Promise, Brand Slogan & Brand Story

• Brand Personality & Tone of Voice

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Time required: 1 week

MODULE 3 – Strategy & Automation

• Key Performance Indicators (KPIs)

• Automate repeatable tasks

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STEP 3 – Defining your SEO Strategy

This week, we help you define your SEO Strategy for the coming year.

• Volume Search

• SERP Analysis

• Competitor ranking

• Conclusion and suggestions

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Time required: 1 week

MODULE 5 – Email Marketing 

• Email newsletters

• Retention emails

• Promotional emails

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STEP 5 – Website Development in Wix

Now, it is time to develop your website. We help you set it up and make all the necessary SEO on-page adjustments so that you are ready to use this website yourself.

• Installation and Set-Up website

• Design Customization 

• Speed + SEO “on-page” Optimization

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Time required: 1 week

MODULE 7 - Building Your Online Course

• Create your online course

• Price your course appropriately

• Market your online course 

MODULE 9 - Building Business Credit 

• Business credit 101 

• Apply to funding opportunities 

MODULE 11 – Creating Your Dynamic Team​

• The difference between a team and a group

• Core pillars of a dynamic team 

• Participative leadership

• Creating a sense of belonging

MODULE 2 – Creating Your Visual Identity

• Logo

• Brand story video 

• Customized business essentials 

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STEP 2 – Creating Your Visual Identity

This week, we create your unique identity that fits your brand objective defined in the previous step.

• Logo

• Business Cards

• Letterhead Template

• Presentation Template

• Email Signature

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Time required: 1 week

MODULE 4 – Website & SEO Strategy

• Define SEO & SERP 

• Copyedit based on chosen SEO keywords

• Set the tone of your website with your font, images, icons, and colors

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STEP 4 – Designing Your Website

This week, we design what your website will look like. The work includes:

• Design and layout of 5 pages

• Copyediting based on chosen SEO keyword combination

• Font, images, icons, and colors

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Time required: 1 week

MODULE 6 – Social Media Marketing 

• The importance of digital marketing

• Learn each major tool, how it's used, and tips for success

• Build your own hashtag 

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STEP 6 – Social Media Campaign

We help you set up, run and analyze a social media campaign for your brand or product launch.

MODULE 8 - Event Planning

• Fundamentals of planning a small vs large event 

• Workable budget

• Post-event evaluation

MODULE 10 - Networking Principles

• Networking & partnering essentials 

• Community-wide business showcase 

• Weekly virtual "work sessions"

• Members-only virtual graduation 

MODULE 12- Consultation and Coaching

To ensure that you are on the right track, you have access to weekly 1:1s with KINGDOMEXEC Founder throughout your entire journey. Every week, we sit down and help you with tips and advice on how to further improve and optimize.

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STEP 7 – Consultation and Coaching

You have now all your tools ready and you are able to launch your marketing and follow up with content development for your brand.

 

To make sure that you are on the right track, you have access to expertise for the rest of your journey. Every week, we sit down and help you with tips and advice on how to further improve and optimize.

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Time required: 1 hour coaching every week.